Not Another Lead
B2B Diagnostic Funnels

Stop paying for clicks that never turn into pipeline

We turn Google Search traffic into qualified B2B sales conversations—not empty leads.

Book a strategy call See example funnel

For B2B SaaS and service companies with a clear ICP, high-value offer, and a problem their buyers already search for.

01 — How it works

We turn search traffic into pipeline in 3 steps

STEP 01

Attract buyers already searching

We target people actively looking for a solution to the problem you solve—not a broad audience.

STEP 02

Qualify through a diagnostic tool

Instead of a demo page, we give buyers a tool that helps them understand their problem and self-qualify.

STEP 03

Send context-rich, sales-ready leads

Your sales team receives qualified prospects with real context—not just an email address.

02 — What we actually build

Diagnostic funnels that give buyers a reason to engage

Instead of sending paid traffic to a generic demo page, we create tools that help buyers understand their problem—and reveal whether they're a good fit.

audits calculators scanners assessments

While they use the tool, they qualify themselves. No friction. No pressure. Just clarity.

Your sales team gets
Who they are Company, role, team size — already matched to your ICP
What problem they have Specific pain points revealed through the diagnostic
How urgent it is Problem severity scored from their own inputs
Whether they fit your ICP Qualification criteria checked before sales gets involved
03 — Who this is for

Built for specific B2B situations

This works if you
  • ✓ Sell B2B SaaS, AI, agency, or technical services
  • ✓ Have a clear ideal customer profile
  • ✓ Solve a painful, specific business problem
  • ✓ Close deals worth €3k+ per year
  • ✓ Want leads with context—not just contact details
This is NOT a fit if
  • ✗ You sell low-ticket products
  • ✗ You don't know your ICP yet
  • ✗ You need instant high-volume leads without testing
04 — The problem

Most B2B lead generation creates activity—not pipeline

  • Cold outreach gets ignored.
  • Paid traffic goes to demo pages that don't convert.
  • Sales teams waste time on bad-fit leads.
  • Marketing celebrates leads that never become revenue.

The problem isn't traffic.
The problem is the offer.

Stop creating PDFs nobody reads.
Build something your buyers actually use.

Book a strategy call
05 — How it works

Five steps from search intent to closed revenue

01

Find the buying-intent problem

We identify what your best buyers are already searching for. Not generic keywords—the specific questions behind real purchase intent.

02

Build the diagnostic tool

Audit, calculator, scanner, or assessment—designed to deliver real value and collect qualification signals in return.

03

Capture qualification automatically

Prospects reveal fit, urgency, company type, and problem severity through their inputs. No sales call required to filter them.

04

Turn traffic into sales-ready leads

Your team receives qualified prospects with real context—not just form fills. Every lead comes with a reason to reach out.

05

Optimize for pipeline, not clicks

We continuously improve conversion rates and cost per qualified lead—not vanity metrics that don't move revenue.

06 — Why diagnostic funnels

A PDF tells you someone was curious.
A diagnostic tells you what problem they have.

That difference changes everything about how you follow up, how you qualify, and how you close.

Better Intent

Active problem-solving

The prospect is actively trying to understand a business problem—not just passively consuming content.

Better Qualification

ICP before sales

You know if they fit your ICP before sales gets involved. No wasted calls. No polite dead-ends.

Better Follow-up

Data-driven outreach

Outreach is based on real data from their inputs—not generic sequences or guesses about their situation.

These underperform
  • Cold outreach
  • Generic paid ads
  • Downloadable PDFs
Diagnostic funnels outperform because
  • Value before the sales call
  • Self-qualification built in
  • Real context for follow-up

Provide value before asking for a sales call

Book a strategy call
07 — Pricing

One pilot. Three answers. Then scale.

€1,000 setup + €100 per qualified lead

Often cheaper than SDR outreach or low-converting paid traffic. You pay ad spend directly—we handle everything else.

Ad spend Paid directly to Google by you. No markup.
What we handle Strategy, funnel, tool, tracking, and optimization.
What's included in the 60–90 day pilot
+Strategy workshop
+One diagnostic funnel concept
+Landing page
+MVP tool (audit / calculator / assessment)
+Google Search campaign setup
+Tracking + CRM/email integration
+Weekly optimization
+Final performance review

No large retainers. No long contracts.

We test one ICP, one problem, one funnel. The goal is to answer three questions:

01Can we attract the right prospects?
02Can the tool qualify them effectively?
03Can your sales team convert them into pipeline?

If yes → we scale. If not → you keep the funnel, the insights, and the data.

Book a strategy call
08 — FAQ

Common questions

Most buyers aren't ready to book a demo. A diagnostic tool gives them a reason to engage—and gives your team context for follow-up. You get a conversation instead of a bounced session.
A lead that matches your ICP, submits valid business details, and meets agreed qualification criteria. We define this together before launch—there are no surprises in what you pay for.
No. We define the concept, build the MVP, and launch it with you. The tool is part of the deliverable.
You do—paid directly to Google, no markup. We manage setup, tracking, testing, and optimization.
Usually a few weeks, depending on complexity and feedback speed. The pilot then runs for 60–90 days.
B2B SaaS and service companies with a clear ICP, a valuable offer, and a problem buyers already search for. If you're not sure whether that's you, a strategy call will answer it quickly.
That's part of the process. We identify the best angle based on your ICP, offer, and search intent. You don't need to come in with an answer.
Search is the starting point because it captures intent. But the funnel can also be used in outbound, LinkedIn, retargeting, partnerships, and sales follow-up once it's built.